client: Champion Visioins
www.champioinvisions.com
directors: Brett Marshall / Matt Lubetich

overview: Champion Visions is a leading media agency in the action sports arena. CV commissioned the Big Twenty to produce spots for an ad campaign to market its new venture, 'iF', an 'indieFILM' clothing line for the independent filmmaker.

Competing against style icon Prada, CV President Kelly Dole wanted to hold true to the 'independent' concept he developed for 'iF'. Working with creative director Brett Marshall, of brettmarshall.tv, the spots are anchored by behind- the-scenes footage from two of our independent features; dot-CON, and Redemption, along with impromptu interviews of the directors that show the raw energy of each project. These :10, :30 second spots broadcast across Japan.

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