client: Frequency Magazine
www.frqncy.com
director: Jeff Galbraith

overview: Jeff Galbraith is the Founder and Sr. Editor of Frequency, an up-scale, quarterly, snowboard magazine. As Sr. Editor at SNOWBOARDER Magazine, Jeff realized that the weight from the pages of advertisements in SNOWBOARDER suffocated the stories he so loved to write.

With the idea of a quarterly 'zine allocating minimal advertising space, Jeff started accessing VC's to fulfill the financial start-up requirements needed to turn his idea into a reality.

An award winning director, Jeff stayed at the helm as The Big Twenty produced a 5-minute snowboard lifestyle piece to help secure his needed funds.

Celebrating the release of issue #3; the video, and Jeff's vision have paid off, making Frequency the Harvard Business Review of the snowboard industry.